The results allow to appreciate exporters employing entry strategies with low levels of integration, and predominantly prefer low-risk markets and high resemblance to the Peruvian market, with regards to cultural affinity and business behavior.
The companies that participated in this exploratory study have growing exportation levels within the non-traditional sector. The present article identifies the determining factors of the strategies of entry into international markets as implemented by Peruvian businessmen, which impact on the integration level into an international market. The choice of a strategy of entry into foreign markets constitutes one of the most relevant decisions for a company, for it impacts on its performance and means it being ready to cooperate, to a greater or lesser extent, with global supply chains. Holiday Inn, Hertz Car Rental, and McDonald's i9000 have got all expanded into international marketplaces through franchising.Nowadays a progressively more dynamic and global economic environment causes a higher number of enterprises to pick an entry strategy to become international. Additionally, if a licensee (business) neglects to effectively replicate a certified product, or if the licensee markets licensed products ineffectively, it could defile the first product's brand image. It's i9000 generally the minimum profitable method for entering a foreign market, and it entails a extensive commitment. This method does consist of some dangers.
Scarce capital, import restrictions, or government restrictions usually make this the only way a firm can market internationally. The licensee acquires a aggressive advantage in this set up, while the licensor gets inexpensive entry to a new marketplace. Undér a licensing contract, a company (licensor) provides a item to a international company (licensee) by approving that firm the best to use the licensor'h manufacturing process, brand title, patents, or product sales understanding, in return for payment.
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